The latest trends come as quickly as they go in web design. But not all trends belong on your site.
Trends to Embrace
Minimalist Design with Bold Typography
Simple, clutter-free designs accompanied by large, bold typefaces produce visual interest without overloading users. This approach gives clear and confident communication — which is great for B2B businesses.
AI-Powered Personalisation
It is a usual phenomenon nowadays that websites change content depending on how users behave. AI based customisation: Customised product recommendations and landing pages increase customer experience leading to higher conversion rates.
Sustainable Web Design
Eco-friendly design means bettering the environment by way of optimising your code, compressing images and hosting best practices to reduce energy consumption. Sustainable web design is catching on among eco-conscious consumers and leads to better load times. For Web Design Cardiff, contact https://www.accent-adc.co.uk/service/web-design-cardiff/
Micro-Interactions and Animations
Lightweight animations that respond to what the user is doing (like changing button colouring on hover or making a smooth scroll interaction) provide texture and engagement. It’s these touches that help the site feel new and dynamic.
It’s not just ethical to design with accessibility in mind; it’s good business. So things like good colour contrast, keyboard navigation and compatibility with a screen reader will make it usable by everyone so more people can view your website.
Trends to Avoid
Overly Complex Animations
While these are good to enhance the user experience, too much can make loading times slower and have people pay more attention to that then what your site is all about. Poor animations hog mobile battery and annoy users on slower connections.
Auto-Playing Videos with Sound
Few things suck cash so quickly as surprise noise blasting out of your visitors’ speakers. Even if they do play, auto-play videos need to be silent by default and there should also be prominent controls for users who wish the video content with sound.
Intrusive Pop-Ups
Bad user experience, search engine terms that hurt your rankings and overly aggressive pop-ups appearing or full screen covers. Popups lower conversion. If you absolutely have to use a pop-up make it smooth to close and time it properly.
Overly Trendy Aesthetics
Fads such as extreme gradients or neon colour schemes might appear cutting-edge today, but can also quickly look old. Opt for a classic design that references current trends lightly as opposed to wheeling out every flash-in-the–pan fad you can think of.
