As the nights draw in, our thoughts often turn to the biggest shopping occasions of the year: Christmas, Thanksgiving and Halloween. As many business owners know, three huge online shopping days occur in the autumn – Black Friday, Small Business Saturday and Cyber Monday, so it makes sense to ramp up your marketing and e-commerce activity as soon as autumn hits to take advantage of the shopping momentum.
You may feel comfortable managing these tasks in-house, but an ecommerce web design company such as www.nettl.com/uk/ecommerce-web-design-company/ can be worth its weight in gold in preparing your business for this potentially lucrative time. Here are three e-commerce jobs you can do now.
Update Your Website
It’s worth checking that every aspect of your website is up to date. Website visitors expect to see current stock information, opening hours and shipping lead time, according to business experts Forbes. It never hurts to have a promotional banner or two up as well – and don’t forget your social media pages.
Do a Stock Check
Now’s the time to do a thorough stock check. Do you have enough products to satisfy demand, or do you need to order or manufacture more? Running out of stock when customers are trying to purchase is frustrating, so now’s the time to complete an inventory.
Prioritise Marketing Emails
Business owners know that marketing emails go a long way towards creating sales. Now’s the time to get creative with your marketing ahead of the holiday season. Stand out from the crowd by incorporating interactive graphics, on-brand colour schemes and eye-catching photographs.
