With e-commerce increasing, there has never been a better time to open an online store on a platform such as Shopify. While a new venture can seem daunting, by considering some top tips you can increase the likelihood of getting your online store off to a flying start.
Find Your Niche
Try to find a gap in the market to allow your online store to really stand out. You can use market research to identify trends and take the time to develop a unique selling point. Also, find out whether there are influencers who would fit your niche. This is something that is easier to identify than with a broader range.
Invest in Web Design
Your website is likely to be the first point of contact between you and potential customers, so make a good impression. You will want a striking design that stands out from the crowd, but do prioritise functionality, as slow loading and difficult navigation will drive away visits from even the most beautiful design. Unless you are confident in your skills, it is a good idea to use a professional web designer. Look for one with experience in Shopify web design and other online stores such as Etempa .
Identify Your Customers
Knowing your customers is key to success. This will allow you to tailor your merchandise to products that are more likely to appeal to them and identify the best ways of marketing to them, such as knowing what social media platforms they typically use.
Optimise the Product Page
The product page is the place to showcase your merchandise. Keep the design clean to make the products the stars of the show. Your product descriptions need to be captivating but informative so your visitors get to know the product. And as a picture can paint a thousand words, have clear, good-quality photographs. The aim should be for your customers to already imagine themselves with the product. Make sure the page loads quickly, providing a smooth customer experience that will guide them towards a purchase.
