No matter how great your website looks, if visitors can’t find it, it might as well not exist. Moreover, the way to encourage visitors onto your site in the first place is to ensure that you have an appropriate SEO campaign.
An article in Forbes points out that good SEO is all about relevance (how appropriately your website answers a visitor’s query) and authority (how trustworthy Google considers your website to be), but there are other factors that also need to be taken into account.
Website visitors need to know that your site will answer their queries and lead them to content, products or services that will be useful to them. One of the principal ways of encouraging your visitors to trust your brand is to make sure that your website features prominently on the results pages, as these are considered to be the highest-value websites for a particular search term.
For the best results, you’ll need either in-depth knowledge about SEO techniques or the help of technical experts. Fortunately, there are plenty of great companies, such as www.elevateuk.com/, who specialise in providing London SEO services, that will fine-tune your SEO to ensure the best possible results.
It can be all too easy to focus on visitor numbers without taking into account the number of visitors who actually engage with your brand in some way. Your website should be attracting motivated visitors with the will and means to make a purchase, as this is what leads to business growth. If visitor numbers aren’t reflected in your sales figures, it’s time to find out why.
Is your website optimised for mobile devices? Do your pages load quickly across all devices and browsers? Can visitors navigate your site quickly and intuitively? Everything about your website should promote easy interaction, allowing potential customers to find the goods and services that they need as intuitively as possible.
Analyse website data
Analytical tools allow you to see beneath the hood of your website, assessing how visitors engage with your site. This allows you to address trends at an early stage. Failure to make a purchase, abandoned shopping baskets, and high bounce rates are all indications that your website is in need of some intensive care to make it more effective.